This is a funny post but mostly due to the inside joke behind it. This was the exact question posed to Jeremy aka footinmouth when he became the Manager of our department and still wet behind his ears with SEO related practices. This very question is asked of him every couple of months just for the hell of it.
@The Tutor
I don't think you answered his question but I also don't think he asked it right or was clear enough on it either. However your answer of course is still useful to anyone reading it and then applying your thoughts into their actions.
Let me expand on his question a little...
Let's take the desired keyword, "Denver Real Estate". We have clients that are always clamoring to be #1 for that specific term; nothing else matters.
The first thing we try to do is make the home page relevant to the term using quality unique content with partial use and full use of the keyword term, proper font modifications (H, Bold, Italics etc.) image alt text, anchor text links etc.
At that point we realize that the term is competitive enough that one page isn't going to be enough to convince Google that our client(s) site is more relevant than others based off of one well optimized home page so we might start creating pages for the following topics:
- Denver Economy
- Denver Schools
- Denver Foreclosures
- Denver Relocation
- Denver Transportation
Of course each of these pages would be optimized appropriately and while the H1 might say, "Denver Economy" or what have you; we would strive to find a way to slip in "Denver real estate".
So what Jeremy is asking...
From the home page H1; is it ok to say link out to the Denver Relocation page or another Denver page which then might tie into the other pages created to purposefully boost over all site relevancy to the Denver related term at the risk of telling search engines, "This is the key focus on the home page BUT check out this page..."
Thoughts?