December 12th, 2007
The Stairway to Google Heaven
My friend Mel Carson pinged me today with this story, a guy who became a monk in a pretty incredible way, go read it, ...
Adwords Posts
October 19th, 2007
Google advertises on Facebook - so what?
By Mark O'Neill There's a piece on VentureBeat about how Google is doing "an end-run" around Microsoft's advertising deal with Facebook, by placing ...
September 21st, 2007
Mortgage lenders cut back on advertising but not on Google
As most of you have likely heard the real estate market here in the US is in a big down turn right now. So much so ...
February 13th, 2007
“Instant Messaging” Through Google AdWords And AdSense
I knew instant messaging was hot these days (they say it's the new email!), and I knew that there are a lot of innovative ways you ...
November 12th, 2006
AdSense: Using The Competitive Ad Filter May Actually Improve Your Conversion Rates
We recently blogged about using the Google AdSense competitive ad filter selectively, because you might end up banning the sites that are bidding highest for ...
October 29th, 2006
The Google Advertising Professional Certification Program
We know that working at Google is cool. But for those who are not really into having a regular job, perhaps using ...
October 1st, 2006
Adwords Conversion Tracking
Conversion occurs when a user clicks on your ad, and then does some favorable behavior, such as purchase products, acquire services, or other things relevant to ...
September 26th, 2006
More Tips On The Adwords Landing Page
After you have completed the set-up stage- composed that perfect headline, and set-up your campaign with the most appropriate keywords, the next thing to worry about ...
September 11th, 2006
School loan consolidation - $70 a click!?
All I can say is wow! I had no idea the school loan business was so lucrative. According to this article some Google AdWords advertisers ...
August 8th, 2006
Google Updates, First Week August
On to some Google news today, this week Google doesn't seem to be coming up with new updates and applications to suit the needs of us ...
August 1st, 2006
Google AdWords - Optimizing Your Landing Page
One common mistake beginning AdWords advertisers do is direct clickers to their main pages. One problem with this is that you would be leaving your ...
July 30th, 2006
Advertising With AdWords - Using Keyword Tools
Still on Google AdWords, we know that keywords are the primary means by which Google determines the appropriateness of displaying your ads on search results ...
July 27th, 2006
Advertising With AdWords - Writing Interesting Ad Text
We earlier learned that advertising with Google AdWords is all about keywords. That's definitely one consideration, since your ad will appear on Google searches ...
July 26th, 2006
Advertising With AdWords - Choosing the Right Keywords
Google's AdWords and AdSense programmes are today being considered revolutionary in terms of being marketing mechanisms. Before, advertising people considered 50% of their efforts ...
July 25th, 2006
Advertising With AdWords
Advertising used to be so expensive. If you wanted to get noticed, you needed to have quality adverts, whether on TV, radio or print. For this, ...
June 28th, 2006
Google Checkout: A Google Way to Shop Online
Fresh off the press. Google Checkout is online! It's been in the rumour mills for some time now, and finally Google has come up with a ...