Are You An Advertiser? Get More Control On YouTube

Over the years a lot of work has been carried out to provide advertisers with more and more control over YouTube campaigns. Part of the reason is to allow advertisers more flexibility, but it also comes down to a business decision. YouTube is not only in the business of allowing everyday folk to share their movie downloads with the world, but also for companies to share their point of view. This can be a financial win-win for all parties involved.

In an effort to offer more appeal to advertisers, YouTube has been rolling out a host of changes to its existing features and added some new ones as well. One of the most recent changes includes the ability for select advertisers to set an age-restrict on videos. Mommies and Daddies worldwide should be thanking YouTube for that one!

Another useful feature is the Video Targeting Tool that allows advertisers to pick and choose certain videos on YouTube to target. This basically allows you to incorporate these selections into your Adwords campaign. However, the newest feature of this tool is to actually EXCLUDE certain videos and channels. (We told you they were giving advertisers way more control!)

Though these are just a couple of the more recent changes to YouTube for advertisers, we expect more to come very soon. Looks like Google has been checking out ways to ensure brand safety, maximize transparency, and offer even more control for advertisers. So far, we think these efforts are a step in the right direction. What do you think?

Source – youtube-global.blogspot.com