There is no doubt that Google is the undisputed leader when it comes to search advertising. In fact, Google generated a tremendous $10.8 billion in advertising revenues in Q3 2012, despite their “disappointing” earnings announcement last Friday.
So what does this mean for Google and it’s advertisers? Well, according to Larry Kim, who conducted the analysis which you will see in the infographic below, the trends we’re seeing in the Google economy create a win-win for both AdWords advertisers and Google. He also says that a larger available inventory of impressions, combined with lower CPC, means that PPC advertisers are now literally able to get more customers for less money.
This infographic, courtesy of Wordstream, provides a detailed look at the Google economy.