Adwords Conversion Tracking

Conversion occurs when a user clicks on your ad, and then does some favorable behavior, such as purchase products, acquire services, or other things relevant to your business.

How do you exactly measure a conversion?

One simple solution is to separate products into their own domains or even subdomains. This way, you can use your webhost’s domain statistics to determine the number of visitors referred by Google searchs. However, it can be time consuming to check on several domains, especially if your products span into the dozens or even hundreds.

Solution: Use Conversion Tracking Software

Tracking software usually consists of cookies (or small files downloaded by a user’s browser to store and return data to you) that can track the activity of users directed to your website with users clicking on Google AdWords ads. Using these, you can now determine how many people accessed your site, and how many actually made a purchase.

Google AdWords actually has its own conversion tracking. However, it’s not advisable to use Google’s own conversion tracking software, as this is something that Google might potentially use to peek into the financial status of its AdWords advertisers.

Go for third-party conversion tracking software.

There are several free and paid (for-subscription) services that let you do just that—track the conversions from your AdWords ads, and then compute profitability from the company figures you would key in.

What’s important is for you to have a tool that so that people can automatically figures out if your AdWords campaign is actually earning you some profits.