Using Google To Identify a Site’s Owner

Written by: Peter Jalbert on Monday, September 25th, 2006
Posted to: Adsense, Google
9 comments, add yours!

Who would’ve thought that Google AdSense could be used to track down the owner of a website?

Anonymous and spam blogs are quite numerous these days. And one would wonder who actually own these. If the sites have Google AdSense, then it’s easy! It’s as easy as viewing the page source on the site, and looking for an AdSense publisher ID.

When you use your browser’s view-source feature, just use the Find command (usually invoked with Ctrl-F) to look for that line of code, which comes with the string “google_ad_client”.

Let’s try it. For instance, we go to www.enadget.com and view the page source. I look for the keyword “client” within the source, and we get the line:

google_ad_client = “ca-aol_weblogs_xml”;

It’s easy to identify, since the site belongs to a large publisher. But if a site is independent, the publisher ID would usually be numeric. What’s important is that once you have this snippet of code, you can do another Google search to look for other sites that the numeric code would appear in, to see which other sites or blogs contain the same publisher ID.

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9 Responses to “Using Google To Identify a Site’s Owner”

  1. [...] Using Google To Identify a Site’s Owner [...]

  2. [...] 5 - Using Google To Identify a Site’s Owner “…spam blogs are quite numerous these days. And one would wonder who actually own these. If the sites have Google AdSense, then … It’s as easy as viewing the page source on the site, and looking for an AdSense publisher ID.” (tags: AdSense hacks tricks Google owner identify anonymous splog blog spam) [...]

  3. Vincent van Wylickon 29 Sep 2006 at 7:48 am

    How much are you willing to bet that Google is going to change this at the risk of getting sued for privacy-infringement?

  4. [...] Google Tutor has a great little Google hack detailing how to find a website’s owner by using their Google Adsense ID. [...]

  5. Ashon 29 Sep 2006 at 9:00 am

    Uhh
    They don’t come up with any results, as google (like almost all search engines) don’t really index code, so anything within won’t show up

  6. Pan_theFrogon 29 Sep 2006 at 10:13 am

    As Ash says, a search for something like “pub-1211610758833666″ will not show you a site that uses that as it’s Google adsense number.

    Well, unless the person was willing to put it in a visible location on a website. Give it a week or two and searches for that number will locate this site and nothing else.

  7. Nancy Drewon 29 Sep 2006 at 10:42 am

    I have a question that isn’t totally related but hope someone can advise. I’m a reporter investigating a story. A couple days ago I found several Google videos all with a stated producer/distributor. Unfortunately I did not save the search and yesterday the same search did not show the videos…they were gone. The videos were very questionable and linked to a hate group.

    Is there any way for me to find those in my cache? Or to access them again in any way?

    Obviously they were deleted. The remaining videos are benign in nature.

    Any help would be very much appreciated!

  8. [...] Google Tutor » Using Google To Identify a Site’s Owner (tags: Google hacks tips lifehacks AdSense internet) [...]

  9. Brendaon 20 Jan 2007 at 12:35 pm

    Our bank account was charged and it shows the charge coming from http://www.leanrx.net….they give a number but it is an automted system that ask for your credit card number….the email address support@leanrx.net….give a return error….I don’t know who these people are how they got my credit card number to charge our account but I need help in finding who they are…my bank is going to reverse the charges but…I still want to find out who these JERKS are.

    Brenda Winters
    785-915-5712
    beyondtheopendoor@cox.net