Installing Google Analytics
What’s the relevance of site analytics when there are a lot of free statistics counters online? Well, stats are just stats. But anayltics are a whole world apart. Traffic analysis isn’t just knowing your visit-to-pageview ratio, nor the top referrer to your site. If you mean business (and this means you earn from your websites, and it pays to optimize and tweak even to the most minute detail) you should have a more sophisticated stat software.
Google Analytics gives you just this. And it’s never been easier to install analytics software on your site.
Analytics is still on a by-invitation stage, though, so we cannot ensure that everyone would be able to sign up. But for those fortunate, we assme you’ve been accepted and that you’re down to signing up a new site or domain for analytics.
After signing up, first step would be to create a new set of URLs you want to monitor. Then you would have to key in details for each site. Analytics would then give you some Javascript to include in your website for tracking.
You can paste this code anywhere within the <body> and </body> HTML tags on your site. If you’re using a blog, you can enter your theme editor to include this code on your site.
On Analytics’ main page, you can then see a summary of your sites, and whether they’re tracking or not. If the overview says “Tracking not installed,” this might mean the system has not yet received any data from your site (you can perhaps wait a few hours or days for hits to register). If all is well, the overview says “Receiving Data.”
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